Incorporating 2023 Spring colour trends into your packaging
April 17, 2023
3 min read
Spring is a time for new beginnings and fresh starts, and the 2023 spring colour trends reflect this sentiment. This year's colours are all about bright, bold hues that evoke feelings of happiness, energy, and creativity. Here are some of the top spring colour trends for 2023:
This vibrant shade of orange-pink is perfect for adding a pop of colour to any packaging design. It's a versatile colour that can be paired with other bright shades, like yellow or turquoise, or toned down with neutral shades like beige or grey.
This soft, pastel green is a refreshing and calming colour that's perfect for spring. It pairs well with other pastel shades or with more vibrant hues like coral or hot pink.
Nothing says spring like a bright, sunny yellow! This cheerful colour is perfect for adding a touch of happiness and energy to any packaging design.
This soft, dreamy blue is a timeless spring colour that never goes out of style. It's a versatile colour that pairs well with other pastel shades or with more vibrant hues like coral or hot pink.
This delicate shade of purple is perfect for adding a touch of elegance and sophistication to any packaging design. It pairs well with other pastel shades or with more vibrant hues like coral or hot pink.
How small businesses can incorporate these trends into their packaging designs
Now that we've covered the top spring colour trends for 2023, let's talk about how small businesses can incorporate these trends into their packaging designs. Here are some tips:
Use these colours as accents
You don't have to completely overhaul your packaging design to incorporate these trends. Try adding pops of these spring colours to your existing design as accents through ribbons, printing or stickers.
Consider your brand's personality
While it's important to stay on-trend, you also want to make sure your packaging design reflects your brand's personality. If your brand is more understated and sophisticated, you might want to incorporate more muted pastel shades. If your brand is more energetic and playful, go for the bold and bright hues.
Play with different colour combinations
Don't be afraid to experiment with different colour combinations! Try pairing two or more of these spring colours together to create a unique and eye-catching packaging design.
Keep it simple
Remember that sometimes less is more. Don't feel like you have to incorporate all of these spring colours into your packaging design. Sometimes a simple pop of one of these colours is all you need to create a fresh and spring-like feel.
The 2023 spring colour trends in the UK are all about bold and bright hues that evoke feelings of happiness, energy, and creativity. Small businesses can easily incorporate these trends into their packaging designs by using these colours as accents, considering their brand's personality, playing with different colour combinations, and keeping it simple. With these tips in mind, you'll be sure to create a fresh and eye-catching packaging design that will stand out in the crowded marketplace.