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As the world of baking continues to evolve, there are always new trends emerging that capture the attention of bakers and consumers alike. Whether it's the latest flavour craze or a new technique, staying up-to-date with these trends can help you keep your baking skills sharp and your customers happy. So whether you’re a novice baker or someone that is inspired by The Great British Bake Off, here are some baking trends and marketing tips to boost your baking business.

Here are some of the top baking trends to watch for in 2023

Plant-based Desserts - With the rise of veganism and environmental consciousness, more and more people are turning to plant-based desserts. From vegan cakes to dairy-free ice cream, there are endless possibilities for creating delicious and healthy plant-based treats.

Retro Desserts - Everything old is new again, and that includes desserts. Nostalgic treats like banana pudding, pineapple upside-down cake, and Jell-O moulds are making a comeback, but with modern twists and updated flavours.

Hybrid Desserts - Why choose between two desserts when you can have both? Hybrid desserts are a fun and creative way to combine different flavours and textures, such as a cronut (a croissant-doughnut hybrid) or a s'mores cheesecake.

Miniature Desserts - Bite-sized desserts are perfect for parties and events, and they're also a great way to satisfy your sweet tooth without overindulging. Miniature desserts like cupcakes, macarons, and petit fours are always popular and offer endless flavour possibilities.

Artisanal Bread - Sourdough bread and other artisanal breads have been gaining popularity in recent years, and that trend shows no signs of slowing down. With their hearty textures and complex flavours, these breads are perfect for sandwiches, toast, and snacking.

How to market your baked goods

Now that you know the top baking trends for 2023, it's time to start thinking about how to market your baked goods to take advantage of these trends. Here are some tips and strategies to keep in mind:

Emphasise your unique selling points - What sets your baked goods apart from the competition? Whether it's your use of high-quality ingredients, your commitment to sustainability, or your creative flavour combinations, make sure to highlight these unique selling points in your marketing efforts.

Use social media to your advantage - Social media is a powerful tool for reaching new customers and building brand awareness. Post mouth-watering photos of your baked goods, share recipes and baking tips, and engage with your followers to build a loyal customer base.

Partner with influencers - Influencer marketing can be a highly effective way to reach new audiences and build credibility for your brand. Look for influencers in the food and baking space who align with your brand values and partner with them to showcase your products.

Offer seasonal promotions - Take advantage of holidays and special events to offer seasonal promotions and discounts. For example, offer a discount on your plant-based desserts during Earth Day, or create a special hybrid dessert for National Dessert Day.

Packaging your baked goods with Foldabox

Our wide range of luxury food packaging gift boxes are great for luxury food and wine hampers, baked goods, chocolates and other yummy treats. Many clients use our luxury food packaging for all sorts of wonderful things. Whether sell specialty handmade chocolates, fudge, macarons, cake, decorated cookies, cupcakes or confectionery, Foldabox has all your packaging needs covered.

Our wide selection of luxury folding magnetic snap shut gift boxes are ideally suited to cupcakes. Our large gift boxes are perfect for 16 cupcakes, and our medium gift boxes are great for 9 cupcakes. We also have slotted and pre-interlocked packaging cupcake dividers, which are available separately.

Some of Foldabox customers and their delicious creations

Robineau Patisserie
Patisserie and cafe serving breakfast, lunch and divine afternoon teas with an array of sweet and savoury treats to take home.


Stargrazing Co. ™
The UK’s leading creative caterer & food artist


The Marshmallowist
The UK’s first gourmet marshmallows. Handcrafted from fruit, organic botanicals & boutique alcohol.


Family Bakery
The modern Family Bakery is the only one on the Czech market that can send cupcakes by post.



Follow us on Instagram to see how our customers use our boxes for their delicious baked goods.

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