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Pantone has done it again, and this year is no exception. We would like to introduce you to the 2022 Pantone color of the year, PANTONE 17-3938 Very Peri! Peri is short for Periwinkle, which is a flower that is traditionally violet, blue or white. 

To ring in the new year, we couldn’t be happier with this luxurious and dynamic color with a blue hue and a violet-red undertone that Pantone themselves have created. Very Peri is a timeless blend of a soft blue and a vibrant pop of energy with the red. This is the first year in the history of Pantone that they have themselves created a unique color. Pantone Color Institute executive director Leatrice Eiseman toldCNN the following, “It was really important for us to come up with a new color because we have a very new vision of the world now.”


Include Veri Peri in your retail packaging

Want to include Pantone’s 2022 colors in your fresh packaging without making massive changes? The best way to do this without overdoing it is through ribbons or closures. Accessories are a fun way to allow brands to express their creativity and personalisation whilst remaining conscious of their customers’ needs. 

Rainbow Crystal Gemstone Gift Box Closure

Rainbow Crystal (clear multi-color) is a decorative gemstone closure and comes pre-threaded with a silver elastic cord loop. This gemstone catches the light and appears multi-colored - they are very eye-catching! Rainbow Crystals have all the colors of the rainbow in them. Believed to bring luck and remove energy blocks.

Purple Sapphire Gemstone Gift Box Closure

Purple Sapphire (lilac) is a decorative gemstone gift box closure and comes pre-threaded with a purple elastic cord loop. Purple Sapphires are believed to awaken consciousness, enhance intuition and have the power to bring wealth.

Bluebird 80cm Grosgrain Ribbon

The Bluebird high-quality grosgrain ribbon fits all gift boxes in our range of slot gift boxes with changeable ribbons. It’s a pale, pastel and delicate baby blue. A little darker than Bluebell but the same shade family.

Thistle 80cm Grosgrain Ribbon

Thistle grosgrain ribbon is a dusky mauve with a delicate pale grey hue evocative of highland thistles and heather.

Light Orchid 80cm Grosgrain Ribbon

Light Orchid grosgrain ribbon taking color inspiration from the cheery, feminine pink Pantone Color Pink Lavender.

Why Very Peri?

According to Pantone, this color indicates the digital and physical landscape that we are seeing in our current lives. As the world slowly exited from isolation, it became apparent what role the digital era played during the pandemic. Very Peri illustrates the fusion of modern life and how color trends in the digital world.

PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages imaginative creativity and lively expression. Just like Very Peri embraces the new era of virtual merging with reality, it’s time to adopt some magical hues within your retail packaging.


Nicole Hines
Nicole Hines


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