The Chinese New Year also referred to as the Lunar New Year or Spring Festival, will take place on Tuesday, February 1st, 2022. Because Chinese New Year falls during a period of changing seasons, it's a good idea for retailers to acquaint themselves with different segments.
According to the Chinese zodiac, people born in the year of the Tiger are considered bold and courageous, ambitious and vigorous, just like the tiger itself. They are enthusiastic, generous, and above all, self-confident with a sense of justice and a commitment to helping others.
Traditionally, the colours that bring good fortune in the year 2022 are blue and green, while white marks bad luck. If Chinese New Year is important to your clients, we recommend designing signature packaging solutions with these significant colors.
Our signature red gift boxes accurately represent the Chinese New Year colors and offer the best retail packaging and gift presentation. This box is a rich red with a unique and beautiful pearlescent matt lustre finish and perfectly matches our dark red grosgrain ribbon.
If you’re looking to adhere to the 2022 Year of the Tiger’s lucky colors, we suggest playing around with blues and greens. Here are some of our suggestions:
We can’t wait to see how you introduce these colors to your clients through a personalised packaging experience. Adopt what the 2022 Chinese New Year gives you and be confident, enthusiastic and generous!
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